Once your goals are locked-in, you will want to measure them so you know how you are tracking. So it’s worth asking: What KPI’s do I use to define success?
Whether you want more engagement, followers, sales or DM’s, keep an eye on the stats so you can deliver more of what’s working towards your goals.
#2: Branding and Voice
Now that you’ve honed in on your Instagram’s goals and KPI’s, you can begin reviewing your branding and voice.
Ultimately, what it comes down to is consistency: your Instagram should look, sound, and feel like the rest of your marketing channels.
A potential follower should be able to look at your Instagram account and immediately get an idea of who you are and what you have to offer. From your Instagram handle to your Instagram bio, every touchpoint should be consistent and on-brand.
With this in mind: do you have a logo, colour palette, icons, fonts, and other branding elements — and are these used consistently on your Instagram profile?
Create your very own style guide so you can always be consistent HERE.
You can create cool icons for your story highlights with this free offer from Later. Click HERE.
Most importantly, in order to truly grow your Instagram followers and attract customers, you need to consistently post great content.
What that means is telling a clear and obvious story to your audience with your posts and stories.
They should easily understand who you are and what you do.
Does your content have a varied mix, including promotional content, non-promotional content and user-generated content?
Basically, are you keeping things interesting for your audience?
Showcasing your product over and over again will make people scroll on through or side swipe. Mix up your posts with inspirational shots or lifestyle content that supports who you are and what your brand stands for.
Are you using all of Instagram’s post formats, including video posts, photo posts, carousel posts, and IGTV previews?
Visually optimising your content is another consideration that will do wonders for your engagement. Having great images are a must.
The most important question of all is how relevant is your content to the audience and customer you want to attract?
No matter how beautiful or how on-brand your content is, if it isn’t relevant to your audience, it won’t help you achieve your business goals.
Are you sharing content on Instagram Stories?
It’s set to be another huge year for Instagram Stories, thanks to the launch of even more features like GIFs, music, shopping stickers, polls, questions, and more!
And with so many new creative tools, brands are getting more and more creative with their Instagram Stories as they try to reach new audiences and boost their followers.
But Instagram Stories aren’t just fun and creative, they’re also great for growing your engagement and building brand awareness.
If you want to use Instagram Stories to get more followers and grow your reach, you’ll need a game plan. That’s why you’ll want to invest your time in creating an Instagram Stories strategy. This is especially true if your goal is to grow your Instagram engagement.
Is your Instagram Stories branding consistent with your account as a whole?
Just like your regular Instagram feed, incorporating your brand into your Instagram Stories will help you increase brand awareness and make your stories stand out from the crowd.
Your Instagram Stories branding doesn’t need to be too complicated, even using simple design elements like colors and fonts can go a long way in making your stories look professional and on-brand. There are cool tools available to make mini video clips. Check out a list HERE.
Are you using hashtags and location tags in your Instagram Stories to increase their discoverability?
If you didn’t know, most Instagram geo-locations and hashtags have their own stories attached to them too. So you can watch any recent stories that were published using a location or hashtag sticker, even if you don’t know that user or follow their account.
Whether you love them or not, hashtags deserve your attention on Instagram.
- Are you selecting relevant hashtags that both fit your brand and your audience?
- Do you have at least one branded and owned hashtag that you consistently use?
- Are you updating hashtags that you use and using them differently in your content?
- Are you using the right ones for your business?
- Will the hashtags you are using help followers discover your brand?
You can use up to 30 per post so make the most of that.
Hashtags can really get your posts off the ground and into the hands of the right audience. When people follow a hashtag they can see your content twice, on your feed plus the hashtag feed.
Add a hashtag to an Instagram Story! It becomes searchable on the Search & Explore Page. Meaning that anyone who searches for that hashtag in Instagram will be able to see your story! You can add them by the text feature – 10 max or the hashtag feature.
When creating your list, think of these categories, brand, promotion or offer, community and content.
The most important thing to keep in mind when deciding what hashtags to use is that you’re being intentional – as in, you’re using hashtags that your target audience is actually searching for and following!
Time spent researching relevant hashtags will not be wasted and keep an eye on what ones attract more followers to your brand.
#5: Community and Followers = Growth
It’s time to talk about your community and how you engage with them. Engagement means having a two-way conversation with your followers.
Biggest takeaway is… Engage more than you post!!
Are you responding to comments and DMs?
Just like FB Messenger, this is the way we connect and convert so pay attention on how to get people to communicate with you.
Don’t just expect them to take the plunge and start chatting via the DMs either.
You need to think about the habits of your community and how they use the platform. Train them to make micro engagements and build them up to feeling comfortable with using the DMs and they will.
Are you following the right accounts?
Connecting with potential advocates and influencers will help to spread your following and community.
It also shows that you’re actually active on the platform and not just using it as a way to drive sales.
Are you liking and commenting on tagged and hashtagged content?
Show the love and engage appropriately. Don’t just dump and run. Put your business owner hat on, log on and network.
Are you keeping track of your most engaged followers?
There are lots of ways to reward your highly engaged followers. Offers, events, samples. This group of followers are certainly worth paying attention to.
Are you partnering with influencers to create sponsored content?
Influencer marketing is all about building genuine trust and loyalty with your followers. And if you partner with an influencer for your brand or business, they act as an ambassador for your brand.
Do you collaborate with other brands on Instagram to host giveaways, takeovers, and other co-marketing campaigns?
Teaming up with like-minded and complementary business and brands is a great way to introduce your account to a new and engaged audience you may never have reached before.
Using Instagram with intention, focusing on connecting, content, conversation, community and conversion, plus putting your business hat on when you log on will make your efforts so much more worthwhile for your business.
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