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Why Salons Fail Post-Lockdown and How to Succeed

September 22, 2020/in Business Strategies, Customer Experience, Leadership/by Salon Owner Solutions
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Facebook Audience Targeting Made Easy For Salon Owners

June 24, 2020/in Business Strategies, Customer Attraction, Customer Experience/by Salon Owner Solutions
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How Customer Communication is Crucial for Connection: A Salon Owner’s Guide

June 2, 2020/in Business Strategies, Customer Experience, Leadership/by Kirsten Kennish
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How to Attract, Excite and Retain Customers For Your Salon

September 24, 2019/in Business Strategies, Customer Attraction, Customer Experience/by Salon Owner Solutions
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Get More Facebook Engagement

October 8, 2018/in Business Strategies, Customer Attraction, Customer Experience/by Salon Owner Solutions
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How to Build Your Salon Clients

September 28, 2018/in Business Strategies, Customer Attraction, Customer Experience, Leadership/by Salon Owner Solutions
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Blogging Basics for Your Salon Business

June 21, 2017/2 Comments/in Business Strategies, Customer Attraction, Customer Experience/by Salon Owner Solutions
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Facebook Page How To Tips

June 20, 2017/in Business Strategies, Customer Attraction, Customer Experience/by Salon Owner Solutions
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8 Easy Steps to Use Facebook to Grow Your Salon Business

June 4, 2017/in Business Strategies, Customer Attraction, Customer Experience/by Salon Owner Solutions
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Help Your Salon Team Educate and Sell to Customers

March 13, 2017/in Business Strategies, Customer Experience, Leadership/by Salon Owner Solutions
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Salon Owner Solutions ✨
What can more profits mean to you salon owner… ⁠ Want more revenue so you can pay yourself first rather than the scraps⁠ Confidently pay your bills and taxes on time⁠ Attract customers who will pay your prices⁠ Working less and smarter⁠ Using all the best products⁠ Attracting team members that want to work for a high-end high value salon⁠ Have margins built in to allow for future prices and wage increases⁠ Stop staff members from leaving so you can pay them better⁠ Knowing you can manage the stress as a temporary thing rather than a default setting. Speed up the process of getting rid of stress.⁠ Your business will be successful and your structures mean you can grow⁠
Are you FEARFUL of losing customers when you incre Are you FEARFUL of losing customers when you increase your prices?⁠ Is your problem a Price Anchor Challenge ⁠ ⁠ Swipe to find out⁠
Pricing can get salon owners so anxious and feelin Pricing can get salon owners so anxious and feeling uncertain 😢It’s a sad but true owner experience!! Pricing is part of marketing and if you look at it with 3 very important principals in mind then you arrive to where you want to position your business Join me tomorrow and find out how to structure your business for the future. https://coaching.salonownersolutions.com/workshop
How many times have you fumbled when learning a ne How many times have you fumbled when learning a new hairstyling, cutting or colouring skill? Was it perfect the first time? NO...am I right??⁠ What about trying a new recipe? I bet there were things you could tweak to make it better. ⁠ Once you start seeing your salon business like this everything will change for you.
Have you been keeping your prices and services the Have you been keeping your prices and services the same because you are worried about what your customers will do and say? How's that going? Well I’m here to tell you that not restructuring your prices and keeping outdated service structure and pricing is actually hurting your business and it’s just a matter of time before it will fail. And if youre here youre probably experiencing this in your business right now. Truth is that keeping old outdated pricing and services structures that dont help your business be profitable…. Hurts you, your team and your customers. Not adapting means you will not be bringing in enough money to pay the bills. Your income will suffer… You can't offer good wages and bonuses for your team and keep them on board and happy. You can't afford to upgrade equipment, keep up with investments in training and new products. Tax bills come around and there is nothing in the kitty to pay them. You hit a customer growth plateau because you end up attracting more of the same type of people who don't want to pay for your value and expertise. The mistake salon owners make is to raise their prices just a few dollars instead of a restructure hoping that they don't upset anyone and noone will even notice or make a fuss and not come back. Try to cut back on spending and cheapen the experience thinking customers won't notice and the team won't mind! Shy away from conversations about wage increases the team deserves and hope they just put up with it and accept times are tough. Rely on not paying themselves, use savings, ask for loans, ignore their tax until it's too late that the tax man is banging on the door. My salon and others I work with are thriving despite all the current issues because we are charging for value and worth. We have Structured Pricing to reflect the efforts, expertise, time and quality experience. Adopting Attraction Strategies so the high value customers want to come and pay well for the experience. Plus retain teams with great pay structures and keep up and adjust prices and services regularly If you want to implement this Join me on my workshop this week. https://coaching.salonownersolutions.com/workshop
If you are trying to figure out how to raise your If you are trying to figure out how to raise your prices or bring in more profit into your salon then this is going to be very powerful for you. I am about to give you access to something has helped over 100 salon owners 2x their prices without making their customers angry or feeling guilty. In fact, I will dive a lot deeper into it this Tuesday on a free training. Just register here. https://coaching.salonownersolutions.com/workshop Ok, the number one thing we have to get over is the CUSTOMER GUILT TRAP where you don’t raise prices because you feel guilty. The truth is if you can’t pay your bills or scale your pricing is off and your salon is likely headed out of business.... its just a matter of time. So, you can either feel guilty or learn how to raise prices in a way that keeps people happy. In order to do this you need to master: 1. Your numbers. Not understanding the breakdown costs and percentages is costing you a lot of money. 2. The way you think about income, revenue,success and wealth. I don’t know a single successful business owner or entrepreneur that has not worked on their money attitude to get where they want to go. 3. The art of easy sales conversations. Selling without the icky sales tactics can help move you and your team from sales negative fatigue to sales positive flow. And I will dive deeper on Tuesday Just register here: https://coaching.salonownersolutions.com/workshop
At times I feel my team need to hear me share my t At times I feel my team need to hear me share my truth.⁠ ⁠ "I know it feels like I'm asking a lot, but I want you to know that I'm leading by example. I'm learning to lead myself, and I'm going to do everything I can to gain your respect and trust."⁠ ⁠ Was a great way to start a salon meeting this week.
If you are trying to figure out how to raise your If you are trying to figure out how to raise your prices or bring in more profit into your salon then this is going to be very powerful for you. I am about to give you access to something has helped over 100 salon owners 2x their prices without making their customers angry or feeling guilty. In fact, I will dive a lot deeper into it this Tuesday on a free training. Just register here. https://coaching.salonownersolutions.com/workshop Ok, the number one thing we have to get over is the CUSTOMER GUILT TRAP where you don’t raise prices because you feel guilty. The truth is if you can’t pay your bills or scale your pricing is off and your salon is likely headed out of business.... its just a matter of time. So, you can either feel guilty or learn how to raise prices in a way that keeps people happy. In order to do this you need to master: 1. Your numbers. Not understanding the breakdown costs and percentages is costing you a lot of money. 2. The way you think about income, revenue,success and wealth. I don’t know a single successful business owner or entrepreneur that has not worked on their money attitude to get where they want to go. 3. The art of easy sales conversations. Selling without the icky sales tactics can help move you and your team from sales negative fatigue to sales positive flow. And I will dive deeper on Tuesday Just register here: https://coaching.salonownersolutions.com/workshop
Do you get a positive reaction when you tell your Do you get a positive reaction when you tell your team you are increasing your prices?⁠ It can go either way and how our teams perceive money and success can play a big role in the success of implementing change in your salon.⁠ Changes like price increases.⁠ If you would like some help with communicating a price increase to your team so the customer issues around price increases disappear. Send me a DM because I've got something that can help..⁠
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SELL YOUR SERVICES WITHOUT BEING SALESY

Many salon owners find it hard to get their teams to sell and it’s easy to fall into the trap that you are not good at sales.

Access a simple method to change this in your salon right now!

 

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  • How To Price your Salon Sevices Correctly
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ABOUT SOS

Discover the Insider Secrets to Confident, Empowered Salon Leadership using the A.S.C.E.N.D Salon Method with Kirsten, a Current Salon Owner with 35+ Years in the Hair & Beauty Industry.

Let me guide you to your Dream Salon Owner Life with tools, strategies and support to help you learn the business and marketing skills that we didn’t get taught at Hair & Beauty School.

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