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Get More Facebook Engagement

 

Are you happy with your Facebook engagement?

Do you measure your Facebook success on how many clicks, likes and shares you get?

Why is Facebook Engagement even important?

Is it actually responsible for bringing you any business?

 

 

 

 

We’ve put together some simple tips to help with your Facebook Engagement organic reach.

By optimising your Facebook Page and the time you spend on social media, you will get results. You can now build audiences for your advertising using Engagement Audiences. We have a post on that here.

These tips are easy to incorporate when you are scheduling your weekly and monthly social marketing. Get your team on board and check over the following things when posting for optimised Facebook Engagement.

 

But before we start, if you just want to get down to business, take a look at our Free “Done For You” week of Facebook Posts. 

Come on over and access them HERE.

 

 

Firstly the 3 big must do’s with salon social.

 

    1.Be consistent.

Being consistent will give you an edge on haphazard posters all day, everyday. Facebook rewards the businesses who use the platform often and regularly.

     2. Have a plan

Your fans and followers will look forward to your posts if they have an expectation that you will deliver a mix of interesting content in varying formats.

Try

  • Behind the scenes shots.
  • Transformation posts.
  • Client shares and images.
  • Links to your website or landing pages.
  • Any video!!

Then analyse your results.

Look at your engagement and see what posts get engagement. Study other businesses and see what works on their pages.

 

    3. Get your team on board with content

Don’t have a haphazard approach to your content. Make sure it is branded and easily recognisable. Your brand should have one voice.

Images must be the best you can do. Take time to get them in a well lit area, even set up a selfie station if you like.

Make sure the team are taking enough images regularly for you to use.

Encourage customer involvement to post and share when they are in the salon. Or incentivise them to post reviews.

 

Tips to Implement for added Engagement.

Ask a Question

One of the simplest and most effective ways to get people talking is to ask a question. Do you like this style straight or wavy? F

Who likes this new colour look?

Pixie or long, what suits her better?

Here are some more examples to try:

  • Specific: What’s your favourite…?
  • Tips: How do you…?
  • Experiences: What’s your favourite moment from experience/memory…?
  • Edgy: Do you think…? (controversial question)
  • Direct: Why do you…?
  • Events: Who is going/Who attended…?
  • Timely: Today is…, so what are you…?

Add it to an image and you are set to go. Just make sure you chime in with responses. This sends your post to the top of the feed again. FB loves engagement, so they will show your post in the feed of your friends.

 

Post When Your Fans Are Online

Post when your audience is most active. Check your Facebook Insights to find that data. To access it, click the Insights tab and then click Posts in the left menu.

By default, the dashboard shows data for when your fans are online. You can adjust the date range to compare blocks of time so you can see what times of the day your fans are most active.

Try posting at different times to see what works best for you. Late at night when it’s not so active can work well. If the engagement gets up then it will still feature in the morning when more come on line.

You can schedule posts easily on FB.

 

Use ‘Stop Scrolling’ Images

Use relevant, colourful, and high-quality images. If you want to spice up your photos but don’t have Photoshop-level skills, try free tools like Canva.

Before and after shots are always a great choice and there are many phone apps that take this to the next level. Be on brand and watch the text… Facebook does not like that!

The terms and conditions change frequently so keep up to date if you can. Posting before and afters is one thing, but using them in ads is a different story.

You don’t want too many rejected ads as it is not good for your account and you can get banned very easily!

Photos that evoke an emotion will connect you to your audience and encourage sharing too. Share content and tell stories that pull at people’s interests, emotions, fears, and even their dislikes.

I call it being Extreme, Controversial and True!

Brand loyalty doesn’t come from a product; it comes from a customer’s joy at experiencing a shared sentiment or finding a solution that works that you introduced them to.

 

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Include a CTA

Whats a CTA?

Marketing and advertising lingo for ‘call to action’.

Remember the point of any kind of marketing is that you want your audience to do something and you gotta tell them to do it.

Use a call to action in every post, whether it’s to learn more, book now etc. Link to your website so that you can get your potential customers over there and build audiences for retargeting.

 

Post Frequency and Type

If your Facebook Engagement is frustrating you after all the work you put in, then it might have something to do with your post frequency. Posting too little… 2-3 times a week won’t help you establish relevance with Facebook’s algorithm and you’ll be fighting for space in your audience’s feed.

On the other hand, posting too often can hurt you if the posts are ignored. Facebook tries to show users the most interesting and relevant content from everyone they follow.

To find a sweet spot, try posting 1-2 times each day at the times your fans are most likely to engage.

Mix it up too. Do theme days where you post Testimonials, Transformations, Tips and Tricks, Product of the week, Staff highlight, motivational posts and funnies.

Try to get a schedule going and do it the week ahead, one for each day. Then you can throw in the other posts that fill that out. Things like industry news, great reviews, salon wins, fashion news etc..

 

Facebook video

Try Salon Scenes With Live Video

Visual content is much more likely to be shared on Facebook, and this is especially true for video. Facebook Live makes it easy to stream live video to your audience, anytime you like, to leverage that engagement.

Videos uploaded from your phone later can be hugely engaging for your fans. Most people love behind the scenes. So don’t be shy and get the phone out regularly in your salon.

 

Recycle previous High Engaging  Posts

Fans don’t see everything you post on your Facebook page. Occasionally dip into your archives for an engagement spike.

Look at your Facebook posts from a previous week or month that got comments and post that content again, but tweak it so it’s fresh.

Recycling posts allows you to spotlight popular content that some of your fans may never have seen.

 

Share Valuable Curated Content

Your audience knows when you’re promoting your business, and if you do it too much, they’ll start losing interest. To mix it up a bit, source high-value content relevant to their interests. Be a helpful resource for your fans.

Use a tool like Picmonkey to curate content for specific audiences. It’s free and pulls relevant hand-curated content. Alltop and BuzzSumo are also recommended for finding popular content to share.

 

Post a Quiz or Poll

A quiz or poll can be a fun. Focus on current developments in your industry or topics that are relevant to your audience. Interactive content can drive substantial engagement. 

 

Use Audience Targeting for Organic Posts

You can target a custom audience for your Facebook posts just like you target a specific audience with your ads.

The upside is your content is more likely to be seen by the people you want to get it in front of. It also costs nothing to set up a custom audience for your organic posts.

Bringing relevant content to your fans is a big help with engagement. Not everyone wants to see bayalages or straightening tips.

If this option isn’t enabled on your page, here’s how to turn it on. Go to your page and click the Settings tab. Under General Settings, you’ll find Audience Optimisation for Posts.

Click Edit and make sure this feature is turned on. This custom audience option will now be available whenever you post a status update to your page.

 

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Encourage Fan Content

Encourage your fans to share photos. Either of them at your salon or using your products or hair related things on your page. Set up a post and get everyone to post a pic of them doing something associated to you or your products and services.

Tag customers in your posts and stories.

This is a fun way to spark engagement and chat with fans. To go one step further, run a contest or offer a giveaway to encourage more shares and comments.

Be careful about this and read the latest terms and conditions to stay within what FB allows. They hate click bait!!

 

Host Contests and Giveaways

Not many types of posts get as much attention as a giveaway or contests. The best part about giveaways is they could potentially cost very little.

Give away your services, a gift voucher or get your product reps to help you out with a goodie bag.

You can also reduce your costs by partnering with another business giveaway. Your favourite local restaurant or gift shop may be keen to cross promote with you.

Reach out… Once the giveaway is live, it can be promoted on your partner’s social pages as well as your own for extra reach.

 

Boost Your Posts

A boosted post can help get your best content in front of your target audience and spark some engagement. Extra bonus, the more people engaged, the greater the organic reach.

If you have a blog post or other website content that gets traffic, post that to your Facebook page and boost that post.

You don’t need to throw hundreds of dollars at it; give it a modest boost of $5 and target the people who like your page and their friends.

You can make up target audiences in your area too and boost to them.

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This tactic can be especially effective if you’re sharing valuable content with a lot of great tips, like a solution to a styling problem or an answer to a question.

If it gets results it’s worth spending a bit of money on with FB. The fans then go to your website and start engaging with your pages.

 

Over to You

This list of ideas should help you fill your calendar with a good mix of content types that is likely to promote engagement among your Facebook followers. Keep your Facebook posts short for maximum effect. The ideal character count is about 50 or fewer.

Longer form content does have it’s merit for ads and information posts. Test what works best for your business.

Keep in mind if you want engagement, you need to post and respond to your fans every day.

Schedule, but don’t forget this is a social channel people go to to be entertained.

Don’t automate your social presence. Go for the human connection and provide value, and you’ll see your engagement rise.

 

Attract customers and Keep them coming back easily!

“Done for you” Tried and Tested  Facebook Post Templates.

Click HERE.

 

 

How to Build Your Salon Clients

Salon and Beauty Business owners spend a lot of resources trying to build a client base and keeping them coming back.

How to Build Your Salon Clients.

It is a crucial element to business success.

Once you have attracted new clients to the salon the next job is ensuring your team has the skills to

  • Communicate effectively
  • Manage expectations
  • Impart knowledge and educate
  • Use products wisely and effectively
  • Create a great service and experience…

and thats in the first 5 minutes…..

Seriously… managing new customers who come to your business and giving them an experience they want again and again is the name of the game.

6 steps for your team.

Train them the in importance of client retention.

Your team needs to make the most of their opportunities with new clients and it takes time and practice.

You know what they say…  fail to plan… plan to fail.

Schedule this as a regular training and make it a priority now. If you want business success, it is the first step.

Want tips on how to hold a great team meeting. Read this…

As the owner you no doubt spend lots of time attracting new customers to your business and we all know how expensive it is to get new leads to take up your offers. Once you have them in your salon do you have any idea how many touch points it took to get them there… or how many people you marketed to, to get that one single person to make an appointment?

These figures are very interesting and you should share them with your team. They will never be dismissive with the phone or email inquiry again… or the new customer in the chair!!

First…

Check in with your stylists/therapists.

They can be motivated by various things. Some want extra money, others recognition and benefits. Some just want the satisfaction of being the best and offering a great service. Maybe it’s extra training or out of salon opportunities like photography.

Regardless, it is a important factor in salon growth and their development as a fully booked and desired team member. Once you understand what motivates them to over deliver to their customers, they will naturally do it from a genuine place that bonds the customer to your salon.

Now get a structure for them to deliver on all the following points. They need to be addressed at each appointment. With these simple tips and suggestions your team be fully booked in no time.


CONSULTATION

5 C’s

Connect  Communicate  Contribute  Clarify  Commit

Without a great consultation you are off to a bad start.

No doubt about it. The client consultation is the most important part of a hair appointment.

Get it right and you can more or less guarantee the perfect end result. However, if you don’t take the time to ask the right questions or, worse still, not listen to the answers, you could have a problem on your hands.

As a professional it is your responsibility to get to the deeper meaning behind your clients wants, needs and desires. Then help them understand what is possible and finally getting them to take ownership of the style decision.

Get Your Copy of a Salon Consultation Training Guide HERE from the Salon Leadership Library.

UP SELLING

There will be additional services you would like to offer your clients while they are in your chair, but you don’t want to push them into spending more than they are comfortable with or sound to salesy.

You can tell the client about the service, then say, “do you have time for that today?” For example, if you are giving a client an all over colour and want to suggest some part line foils you can ask… “do you have time for that?”

This way you have offered the service, given the client all of the information, and provided them with an easy out if they don’t want to make the investment.

Does your salon have service menu cards that customers can look over while they are waiting? Ones with a full treatment menu are excellent for starting the conversation.

It should be a non negotiable step with your team that they offer a treatment with every service. Often they don’t take up much extra time and show the customer that you have properly assessed their hairs needs.

ASK “Do you have time for that today?”

CLIENT BONDING

Hairstylists are in physical contact with their clients.  Running your hands through someone’s hair is an intimate gesture, but it just comes with the territory of being a stylist and it is an important reason why people relish the salon experience.

As a stylist, don’t forget that you offer something that some people may not get anywhere else. Make them feel special, pampered and cared for.

Give them an amazing hair style and then tell them that they look beautiful. Compliment their clothes and say how well they look.

If they leave feeling a million dollars you have taken a big step bonding with them and their sense of wellbeing.

ASK “How do you feel?.. You look beautiful.”

RETAIL

It can be tough to ask clients to buy retail and many stylists don’t feel comfortable being overtly salesy. It’s a mindset thing and can be fixed!

Being an educator instead is the key. Be informative and share your expertise on the products you used to style the client’s hair that day. Then, be sure to ask the client if they have any questions. Show them how to use them. Talk about the shampoos and conditioners they had with their service.

This ensures that the client gets all of the information he or she needs to recreate the style and you will have encouraged the client to buy product without feeling like you were pushy.

ASK  “These are the products I used on your hair, do you have any questions?”

REBOOK/APPOINTMENT CONCLUSION

To ensure that your client leaves feeling well cared for, conclude the service with a recap of everything you did. The client will appreciate your knowledge and attentiveness and this will give them an opening to ask any final questions that they may have. First impressions are important, but so are final impressions.

Plan out with them what you see for their hair over the next few appointments. Talk about ‘Their Hair Plan’ then book them in. Rebooking is crucial for establishing an on going relationship.

ASK “Let me recap what I did for you today and let’s get your next appointment booked in, when are you free?”

REFERRALS

One of the best ways to build your client base is by getting current clients to recommend you to their friends. Especially if they are new to the stylist and their hair is looking fab. Best time to get them to spread the word.

An ice breaker to suggest this to a client is to say  “I loved doing your hair and would love for you to come back. Here are my referral cards. Pass some out to your friends and I can offer $10 off your next visit with each referral.” The discount will be well worth it if you earn a few new clients!

Does your salon offer new client welcome packs? These are a great way to add value with referral cards, rebooking discounts, loyalty cards and gift vouchers. They help get your client to commit and give you some tools to do so.

ASK “Would you like a Welcome Pack? I can offer $10 off your next service with a referral.”

 

Over To You

Developing customer relationships is one thing… running a profitable business is another.

We all know you can be the best hairstylist in the world but if you can’t connect and make a genuine contribution to your customer then they won’t refer you to their friends or come back for more services.

As the salon owner you must train your staff to be responsible for themselves, their customers and your business growth.

Create a training plan around these 6 elements for customer retention success. Get your team to write notes on each customer as they develop the habit of covering these 6 elements at each appointment. It’s all in the creating of a habit. Consistency will win every time.

Get your Free consultation training guide from the Salon leadership Library Today.

It’s Easy to use and very effective.

Planning and Goal Setting

Do you plan out what the year ahead will look like? 

How about the next quarter or even month?

Yes we know it’s  busy… busy… busy… but unless we take a good look at what worked and what didn’t we will just be doing more of the same and getting the same results. We all want growth.. right!

Fail to plan… Plan to fail.

So here’s some things to look at…

and then do the Assessment Exercise below to make this year or month, the time that you blow your mind and your goals.

 

1. How was your time management?

Did you delegate, automate and train your team? Do you find this difficult?

Taking time to talk to your team, find the jobs you need to delegate and getting them involved is necessary for you to be a leader in your business.

Do you need to hire an assistant, manager or even a VA to help with tasks that are bogging you down and stopping you stepping into the leadership role your business needs?

Did you pass over tasks just because you were overwhelmed? Did you choose the right person to delegate to? Have you made yourself vulnerable and lost leadership? Are things being done within your framework?

For these procedures to work well you need to have a system of frameworks that everyone can go by. Do you need to create an updated procedure/operations manual?

Spend time on your salon culture and vision so you come from a crystal clear place and everyone knows what the expectations are. Yes we said spend time… Spending time here will save you in the future even though it may be hard to carve out initially. This is a job leaders need to prioritise.

 

Two stress-free female co-workers look over the plans

 

Take the time to meet with your team too and plan out who does what, where you need to delegate, what can be automated and also what needs to be shelved!

Are your team meetings productive and enjoyable?

Read our blog about productive team meetings HERE.

 

 

 

2. Did you invest in yourself?

Is it time to take a course to learn a new skill that could elevate your salon business?

Are there areas where you lack skills and it’s limiting your business growth?

How aware are you of what’s holding you back and making you play small?

Ask yourself some simple questions and do the Leadership Questionnaire. Do the worksheet in the Resource Library and map out your Leadership qualities.

GET A COPY OF YOUR LEADERSHIP SKILLS QUESTIONNAIRE HERE.

 

3. How much did you invest in your team and your business?

Isw your branding looking a bit circa 2014… What about your website?

If you have invested in your business, how has it played out with your team and customers.

  • Did you do any surveys?
  • Do you need to get some feedback?
  • What do the numbers say?
  • How were your team appraisals?

 

4. Learn something new but not really implement it?

Team building workshop, productivity course, customer service and sales training… all sitting waiting for your attention?

Taking courses and workshops sets you up for growth, as do reading books or attending masterminds but… implementation is the key. All that knowledge stuck in your head is useless.

But this is where it gets hard. How do you find time to set out that new strategy or business idea? Do you have a Salon Owner Strategy Session each week? This would be a great start.

 

 

5. Is there balance between you working on and in your business?

Do you focus on the numbers in your business regularly?

For example

  • Do you know how many new clients came in the door?
  • How much did they spend and did they rebook?
  • What marketing efforts did they come from?
  • How about productivity and utilisation?
  • Did your team grow their sales skills and customer retention?

 

6. Do you have products and services your customer wants to buy?

How long has it been since you looked at your services and packages?

Have you surveyed your customers about what they want? Is your business customer-centric?

Have you created a business that suits you and what you want to create or have you ignited the entrepreneur in you and thought about providing services that a customer wants to buy.

 


 

Moving into leadership and thinking like a business owner is crucial for growth and success

 


 

So many hair stylists/therapists turned business owners make the mistake of thinking like a stylist or therapist rather than a business owner. It’s the biggest reason salons and spas fail to grow and eventually shrink and die. You are basically just owning a job!

 

 

7. Are you measuring your goals?

How do you goal set and do you achieve them consistently? Do you regularly assess where you are performing well and what needs attention?

We recommend a monthly revisit is the minimum for keeping on track when dealing with business goals.

We highly recommend breaking your working cycle into 12 weekly or 90 day blocks.

Ask yourself these questions and apply to which time frame you are working on.. year, quarter, month or week.

  • What worked this year, quarter, month and what didn’t?
  • Who and what am I grateful for this…?
  • What do I want to be happy for this time next…?
  • Can I serve better next…, if yes who?

Start with these simple points and get them written down.

Remember the quality of your life is directly related to the quality of the questions you ask yourself.

So be brave and ask the questions that will help you get to where you want to go. Take some time over this and bring INTENTION to your planning and goal setting. Start with where you want to be and work backwards.

 

Your turn…

Ok so now you have answered these questions and have a grounding about what went on… and how you want the next period to look.

 

Assessment Exercise.

Get a piece of paper and do this simple task. Write down all your wins from last year, quarter or month. Why it was a win and what you learnt from that win.

Then look at the losses or things that didn’t really go as planned or never made it of the to do list. Why was that a loss and what did you learn from that?

Don’t judge yourself here… just give yourself space and get it down on paper. This is an amazing exercise to do to help you break through the clutter and reward yourself, plus learn more about how you operate.

 


The quality of your life is directly affected by the quality of questions you ask yourself.

 


 

You can do this for all aspects of your life.

Here’s some suggestions.

Business, family and home life, health and wellness, community and contribution. Do each category on a new page.

Then burn it… haha… no seriously, put that baby to rest.

 

The next year, quarter or month is all about starting with a clean slate, on a new page with a fresh mindset.

Do this exercise with your team. It’s a great way to work through how everyone perceived wins and misses in your business.

 

Next… look forward.

Whatever time frame you are working with, break your next goals down into projects and tasks. Reverse engineer what you want for yourself and your business.

Get your tool of choice and get the time blocked out now. Schedule family, business and time for yourself.

Look at these things when goal setting.

  • Are you someone who underestimates or over estimates how long things take?
  • Do you delegate or abdicate?
  • Will your systems support your ideas?
  • How do you perceive challenges?
  • Are you stretching or being comfortable?
  • What is the overall value of the goal?

Find out how your mind works and step up to be the CEO of your life.

 

Get your Free Leadership Guide HERE.

A guide to help you create a year of successful business decisions.

 

8 Easy Steps to Use Facebook to Grow Your Salon Business

Want to connect with local customers on Facebook?

Have you considered targeting them with Facebook ads?

Facebook ads offer a quick, easy and cost-effective way to reach local customers. Discover how to get your business in front of local customers using Facebook ads.

Once you’ve had a chance to play around with Facebook ads, you’ll see that they can be an incredibly powerful tool for your salon because there’s no better way to promote your local businesses than using Facebook ads.

You can…

  • advertise on a small budget
  • target your ideal customer and your existing customers
  • turn campaigns on and off
  • promote offers quickly

There’s also the social aspect.

Your customers can help promote your business to their family and friends on Facebook, and we all know how effective word of mouth is.

Better still, running Facebook ads for a local business is also fairly easy.

Why?

Because you  know exactly how to target your audience and you know where they live.

Facebook even recently created an entire objective for local businesses.

Before we get start, if you simply want to super charge your week and save time, get a week of free Facebook posts in a “Done For You ” PDF.

Access it Here

#1: Choose Your Ad Type

You can target any type of Facebook ad to a local audience.

Go to ads manager or power editor and select the objective for your ad. The objective determines the type of ad you’re going to run. What you choose depends on your goals, and of course, what you’re actually promoting.

Facebook loves to change just when we get used to it so here’s some recent UPDATES.

Some objectives have now been moved into similar objectives. These changes don’t affect any existing campaigns you’re running.

Local Awareness

You can now use the reach objective to promote your business locally. If you previously used local awareness to promote your business, you’ll use reach instead.

Offers

You can now use the traffic and conversions objectives to create an offer. If you previously used engagement to create an offer, you’ll use these objectives instead.

You can now choose new and simpler advertising objectives that better reflect how you plan, buy and measure your campaigns.

Simpler names for objectives

Objectives now have simpler names to help you choose the best objective for your business goal:

  • Increase brand awareness → Brand awareness
  • Reach people near your business → Reach
  • Send people to a destination on or off Facebook → Traffic (website clicks)
  • Get video views → Video views
  • Collect leads for your business → Lead generation
  • Get people to claim your offer → Engagement (offer claims)
  • Promote your Page → Engagement (page likes)
  • Boost your posts → Engagement (post engagement)
  • Raise attendance at your event → Engagement (event responses)
  • Increase conversions on your website → Conversions (website conversions)
  • Get people to visit your store → Store visits

New objectives

Objectives with the same business goals are now combined:

  • Traffic: Send more people to your website or app.
  • Conversions: Drive an action on your website. This objective combines the website conversions and app engagement objectives.
  • Engagement: Get more people to engage with your business on Facebook. This objective includes the post engagement, page likes, event responses and offer claims objectives.

Boost Post – will serve up your ad with an engagement objective to more of your fans or a targeted audience you have already saved. You can do this from a post on your page or choose Engagement as a campaign objective.

Reach and Brand Awareness – targets people in your area. You can choose one or multiple destinations. The Reach objective lets you maximise the number of people who see your ads and how frequently they can be seen. If you’re looking to build brand awareness the Reach objective lets you maximise the number of impressions your ads receive.

#2: Set Up Location Targeting

Select the location you want to target. If you want to change the location, drag the circle around the map or enter an address in the box below it. You can also adjust the radius you wish to target using the Radius drop-down menu in the bottom-right corner of the map.

 #3: Refine Location Targeting

Having the ability to target ads directly to customers according to their precise location is an invaluable tool for marketers.

But it’s not quite enough. You need to look beyond location targeting

This should be enough to separate basic customer types, and it will help prevent, say, a men’s barber shop from displaying an ad to local ladies. Unfortunately, that’s as far as it goes.

This applies whether you’re boosting a post, promoting your page, or trying to send people to your website. However, it’s far less effective if you operate in a smaller target market. 

#4 Use Boost Post Button

Do you post status updates to a Facebook page for your business?

You can boost a post for as little as $3

Boost anything that would be interesting to your audience!

Post before and after photos of your clients. Post a testimonial from a customer… the possibilities are endless.

Boosting a post is a good way to get organic traffic to the post and see the engagement before you use that post in an ad campaign. It’s a relatively cheap way to do some testing.



Post something interesting on your Facebook page and give it a boost to see how your community reacts.


#5 Call Out Your Audience in the Ad or Post Copy

If you’re scrolling through your newsfeed, you’re most likely to stop and read something that’s written specifically for you.

You’re much more likely to notice an ad that has the name of the city/town where you live within the copy. The ad seems more relevant to you.

When you’re running ads to potential customers, use the name of the city/town in your ad! It adds specificity and will catch your target market’s attention.

#6 Create An Event

Creating and running ads to a Facebook event is great way to get people to visit your salon/spa.

Hold special events to teach people hairstyle/makeup, promote a new product or celebrate a new service.

The best part about events is that once people start to mark that they are interested or going, it will show in their friends’ newsfeeds.

PLUS… events are GREAT for word of mouth.

When holding an event, give people a reason to attend! Offer discounts or free food and giveaways, create a theme, make it a party!

#7 Offer A Discount

A great way to catch your potential customers attention is to run a free promotion or discount.

Try a value add on that will attract their attention like… ‘Bring a friend for free’, ‘$10 Gift Voucher for new customers’, ‘Get partial foils for free with a colour and style on Tuesdays’.

Even if the service is a loss leader or just covers the cost, you need to think about the life time value of that customer. Think seriously about what are you willing to give away for free or at a discount in order to acquire a customer?


People who are looking for a new stylist or salon will absolutely respond to the offer because it’s positioned as a promotion.


#8 Remember to Create Content That Educates Your Ideal Customer.

Creating posts that appeal to your ideal customers  is ALWAYS a great way to catch their attention.

You could write a blog for your website and link to it, use Facebook instant articles, lead ads, notes, and carousels.

There is also Facebook Live, slideshows, and videos. All the tools on earth to get attention, engagement and drive traffic to your website.

Conclusion

There are many types of posts and ads that can be used on Facebook, whether you are into being techy or not.

Just getting in front of your customers, being interesting and getting their attention is the beginning. Building relationships with potential customers is the name of this social media game and with Facebook you have an incredible tool to be relevant and specific with your ideal customer.

Use this check list every time you post or write an ad. Did you? 

  • Get specific with your targeting.
  • Choose the right type of post/ad.
  • Use the name of the city/town in the post?
  • Give them a reason to take action now with an offer?
  • Give them a reason to engage with you with content?
  • Educate, entertain, demonstrate or inform?

Facebook can be fun and greatly increase customer awareness of your business.

Would you like some “Done For You” posts to use?Free Facebook Posts

Creating a Salon Vision

Do you have a Salon Vision?  

Have you thought about what you ultimately want to achieve as a salon owner?

 

As a salon owner creating a salon vision of what you want to achieve with your business and how you are going to get there is crucial for success.

  • What do you want?
  • Where you are heading?
  • How do you want to influence people?
  • What do you aim to create?
  • Who do you want to work with and serve?

Did you create a salon vision with your business plan? Did you create your business values, mission and goals, or map out a process, system and strategies to achieve your dreams?

This is your salon vision.

 

 

The big question is, is your salon vision shared by your team?

Have you or did you communicate to your team what you wanted to achieve with your business?

When hiring, did you find out if the prospective new team members shared the vision you have for your salon?

Have you worked together to create a direction and vision at salon team meetings?

Are you providing ongoing training for your team to ensure they bring their A game and contribute what they can to make your salon vision successful?

Values equal culture. Is your salon culture a place where everyone prospers and succeeds?

 

What even is a salon vision?

There was something that inspired you to open your own salon.

A desire to showcase the kind of hair styling and salon service that was aligned with your values and what you wanted customers to experience.

A culture and way of working that aligns with your values and beliefs.

Sharing that with your team is crucial. If this is an element missing from your team, now is the time to cement some solid values, a culture and direction to give your team a success path.

 

Creating a Salon Vision and Culture

Creating a salon vision as a team will ensure everyone who works for your salon is contributing towards a common goal. It highlights your values and priorities which you convey by your salon branding and marketing, plus the systems and procedures your salon operates under.

It should be the underlying directive by which every decision gets filtered, whether the boss is present or not. It provides consistency and a performance benchmark that is clear to everyone.

How do you treat the customers and each other? How do you work together as a team? What is everyone responsible for? What are everyone’s priorities? Is sustainability a priority?

You can talk about things like what music fits the vibe? How does your social media activity reflect your brand and it’s importance to your salon?

Procedural things like how you dispose of rubbish, phone communications, time spent on education and even the magazine choice. Choice of products, time allocated for services and staff responsibilities.

Spend some time getting clear on your salon vision is if it has been awhile or you just winged it at the start-up phase. You won’t regret it, it’s definitely time well spent.

 

 

Once you get clear on your salon vision, it should feel authentic. We are in the creative field so it can help to create something visual.  If it fits with your vibe make a vision board. It could be in the salon, your office, on Pinterest. Anywhere that works.

 

What is a vision board?

A vision board is a space that displays what you desire.

Vision boards actually work and do you know why? When you create a vision board and place it somewhere, you often see it so you are doing a short visualisation exercise without even thinking about it!

Visualisation is powerful.

Use the imagination to create pictures and visions of what you want in your life and how these things make you feel.

Along with focus, emotion and intention it becomes a powerful tool to help us achieve what we want.

 

How to create a salon vision board with your team:

Have a meeting earlier in the day. Make coffee, have fruit and scones… whatever your team love. Get them in a creative positive mood. We have taken salons through this at retreat team building days. It is an excellent time to put the hairstyling work to one side and dig deep on what you all want to achieve.

Explain that you want everyone in the team to create a salon vision and why it is important to you, the salon owner, to implement this.

Take some time and go through magazines and tear out images, quotes and words that inspire them in the salon. Get everyone to pick some favourites. This can be quite revealing… you might be surprised about what drives and motivates some people you thought you knew quite well.

Ask them to keep the salon in mind when choosing for this exercise. You can always have a personal vision board for each team member too, to express their wants and dreams in the salon.

Once the vision board is complete, place it in a communal area where you can see it multiple times throughout the day. Take a photo of the board and save it to your computer wallpaper or home screen of the salon iPad.

 

 

Team building takes time but see it as an investment.

Building your salon tribe reaps rewards for your business but most importantly your customers will receive the benefits.

A salon with focus and direction is one they will enjoy spending their time and money in. You will create loyal customers who recommend your business and buy into what you stand for.

It’s a place everyone will enjoy coming to and working at… one that contributes to the betterment of everyone’s lives.

Do you have strong leadership skills at your team meetings? Read our blog about productive team meetings here.

Also, check out the Leadership Skills Tool we have in the Salon Leadership Library. There are lots of motivational and practical tips for you to define the leadership skills that will take your business and team to the next level.

 

 

Help Your Salon Team Educate and Sell to Customers

When talking to customers about services and products, your team needs to feel empowered and educated themselves. 

 

Woman at the hair salon paying by card

 

Help your team educate and sell to customers without feeling salesy! Using persuasive techniques can just feel icky to most of us…but remember customers have to use shampoo and they are buying it somewhere.

 

5 Tips to get you started.

#1. Start by asking your customers a few questions where you know the answer will be Yes! This helps to put the customer in a frame of mind where they want to answer your questions.

#2. Then ask questions which help you learn more about the customer and what they want. Use ‘open’ questions that cannot be answered with a simple yes or no, to encourage the customer to talk.

#3. Listen carefully to what they say… make intelligent comments to show that you understand their situation.

#4. Avoid delivering long-winded replies without giving the customer the chance to get involved.

#5. Check that they understand what you are saying. Ask them if they have any questions.

Too often the customer feels like they are being ‘pushed’ into buying a product. Instead of doing a hard sell, ask the right questions to lead the conversation naturally towards the customer and their needs. Be guided by the answers you get.

Check out the Money Mindset Cheat Sheet in the Salon Leadership Library for more tips on sales and marketing.

 


 

It’s about helping the customer to make a decision to buy, rather than being sold to.

 


 

Sell Benefits instead of Features.

This is Marketing 101. People tend to care less about features than they do about benefits.

Benefits carry with them a more clearly defined value.

People really care about having more of: love, money, acceptance and free time, while at the same time wishing for less: stress, conflict, hassle and uncertainty.

There is still room for showing features occasionally, just be sure to tie them back to benefits where possible.

Describing features can be an easy way of explaining what you are offering, but it does not sell the product. Instead, you need to show the customer what’s in it for them. Even if you tell customers about features, you should always translate those features into benefits.

For example, a feature of the conditioner you produce may be its lightweight packaging. But customers don’t buy the conditioner because of the packaging — they buy it because it is easier to use in the shower.

Or a feature of the brush is that it has a ceramic coating. The customer needs it because it dries the hair faster with less damage… emphasise that.

Remember too, that the benefits can be specific to that particular customer: different customers may value different benefits. This is where the communication and question asking comes in. Find out what their needs are and address them. Some people prioritise ease, others assurance that they get results. Your sales process should include finding out as much as possible about what the customer wants

Benefit statements often include words like increase, improve, reduce, save, gain or protect. Although don’t use all of them at once!

 

 

Use Loss Aversion instead of Emphasising gains.

We like to win, but we hate to lose.

According to the rules of persuasive psychology, we are more driven to avoid losses than to acquiring gains.

This can be applied to how product and service offers are presented and communicated.

By underlying that a product is protective of a customer’s existing well-being, it is more effective than trying to provide a customer with something additional which they don’t already have.

Do insurance companies sell the payout that can be gained after the accident or the protection of the things we hold dear to us?

Don’t get into the fear and scaremongering here though.

We have a close and often intimate relationship with our customers and don’t want to risk that by making them fearful that their hair may fall out if they don’t use a particular product.

However, a very good use of this strategy is when selling treatments to customers who are colouring or straightening their hair.

As professionals, we know the damage they are doing to their hair and a rebuilding treatment will minimise the impact of this quickly and simply. Not enough salon teams recommend this service regularly enough and it can lead to a really noticeable hike in revenue and profit, plus give your customers beautiful healthy hair.

 

Showcase the products you use.

Challenge your team to talk about every product they have used on the customer’s hair. Why, what it does and how to use it.

Place the finishing products in front of the customer after using them so they can see and look at the bottles.

 

Improve your teams Money Mindset.

Often we find that our team can have a lack money mindset and this can get in the way of them achieving success with selling products and services.

Check out the Money Mindset Cheat Sheet in the Salon Leadership Library and uncover what could be holding them back.

 

Encouraging your team to feel confident recommending take-home products is part of the whole salon experience. Customers are more likely to be loyal and return for more services if you engage them with home haircare products.

Make it a challenge for them with in-salon competitions, incentives and bonuses.

Highlight a product for the week and see how they get motivated to talk about it more often with their customers.

It can be a great source of revenue and profits for the team and salon. The customer benefits are obvious. Their hair looks great!

 

How to Hire and Onboard New Team Members

Are you hiring new team members?

Do you have a interview process that uncovers the values of prospective employees?

Are your new team members settling in?

 

How to hire and onboard a new team member is an important skill. Do you pick the right new team members at interviews and have an onboarding process to ensure they start well?

Few of us have time to hire and onboard really well when we are already busy building and running a salon business.

Salon owners are often in desperate need of new team members and just want them to take the load off and get on with the job. They just show them around, have a quick meeting and let them get on with it. Is that you?

Interviewing for a salon role is challenging at the best of times.

How do you uncover the values that you want in a stylist and work out whether they are saying what you want to hear or how they really feel. Are they passionate and motivated?

Is the next apprentice going to cope with the rigours and commitment required for training?

Will they take personal responsibility or just become negative and complain?

Are you just inviting a poison apple into your team only to regret the hire later?

 

Common things salon owners say when they are asked what they regret or what they would do differently is… ‘I wish I’d not rushed to hire someone’ or ‘I’ve hired the wrong people’.

It’s a horrible mistake. An unsuitable person can make your life and those on your team a misery and it’s not just the hairstyling team…

Hiring hairstylists is not the only HR role salon owners have.

Front desk and a back end team like bookkeepers, salon managers or VA’s are also essential to get right. These are pivotal roles and bringing the right person into the fold to help your business grow is crucial.

 


You know what they say, ‘Hire Slow, Fire Fast’

 


 

But the truth of the matter is that moving someone along if they are not working out is easier said than done these days. Actually it’s a minefield and one that could cost you dearly if it’s not handled correctly.

Your contracts and employee agreements have to be updated and incredibly water tight so you don’t get caught out on trial periods, grievance and unfair dismissal.

 

How to Hire and Onboard New Team Members

woman's hands signing an employment contract, close-upStylists and trainees need to have their skills tested and their ability to learn accessed.

  • Are they interested in a job or a career?
  • Do they have passion and are they driven?
  • Are these the same values your salon shares?
  • Are they individuals or team players? What influences them? Are they coachable?

These questions will expose their ability to work in a team, how they view the industry and if they will add value to your business.

For more interview questions that really uncover the values, passions and potential of prospective new team members, get the Interview Questions Cheat Sheet in the Salon Leadership Library.

 

 

Ok now you have them onboard, how do you go about starting the relationship off well?

Create a welcome package for new team members. See below for essential elements to consider.

 

Salon Systems and Procedures Manual. If you don’t have one by now it’s time to get it done. Think of it as an insurance policy and a massive peace of mind strategy.

Salon Values Document or Mission Statement. Create your own vision for what your salon represents. What do you really care about.

Job Description. This should be included in the contract, so make sure they understand what they are responsible for and what is expected of them.

On-boarding Training Programme Schedule. Training for the first month/quarter. Include things like:

  • reception
  • client care
  • colour usage
  • pricing
  • product knowledge and usage
  • services you offer
  • record keeping
  • how to sell and promote services
  • loyalty schemes and promos.

For example. Do they consult with customers to your standards? See our fact filled blog on customer care and client development here.

Marketing Strategy. How do you plan to market them to potential customers and what do you expect of them to do themselves. Haphazard promotion with no strategy will not cut it when you want a new stylist to be busy, attracting good quality customers and keep them.

Client Management Systems. Make them aware of how you record data and KPI’s for your business, like new client retention, utilisation of time, average client spend, average client year visits, client lifetime value etc… Discuss targets and benchmarks you want them to achieve in particular time frames.

 

 

Wages and Pay Structure. If this is performance related, it goes well with the meeting you will be having in the previous point. Explain how your salon runs and what you need from them to be profitable. Junior team members and the front desk need to understand that their wage costs need to be covered. They should know that all product and time wastage will kill everyone’s earning power and how their efficiency affects the ability for the salon to be more profitable.

 


 

A true leader is not a boss. They lead, motivate and encourage a team. Micro managing and controlling your team is not the way to success or happiness.

 


 

Frustration is easy when things get out of control and you are facing under-performance and ineffective team work.

Being the boss can be challenging when you have a disgruntled team and you are facing challenges that they just don’t understand. Your team needs a leader. Step up and put aside time to get things right from the start. Set clear expectations so everyone is on the same page and refer back to these when you need to keep them on track.

Get Interview Questions that uncover the values, passions and potential of prospective new team members.
They’re Free in the Salon Leadership Library here.

 

How to Raise Your Prices

Are you considering raising your prices as part of your strategy this year?

Do you want to know more on how to raise your prices?

 

These are just a few benefits of raising your prices:

  • You will position yourself higher in the marketplace.
  • Increased revenue and profit.
  • Rewarding your team for their results.
  • People will take your business more seriously.
  • Customers will value and respect you as an authority and will want to book in.
  • Your confidence and self worth will grow.
  • Your team will respect you.
  • Getting out of your comfort zone and pushing the boundaries will help you grow on a deeper level.
  • Business takes balls and putting that on the line is important.

 


 

We are here to serve, but not be slaves.

 


 

As salon owners we are also in the game of creating and giving. We can face resistance around raising our prices and the perceived value of the problems we solve for our customers.

 

Don’t be afraid to charge what you are worth.

Sure you may lose some customers but if they don’t value your worth and services… we say goodbye and good luck.

We all have money blocks and they show up in many shapes and sizes!

 


 

Get your Money Mindset Cheat Sheet in the Free salon leadership Library.

An invaluable tool to help you discover your blocks and release wealth and prosperity into your life.

 


 

Realise this… charging what you are worth is just a small part in the process of breaking through those blocks.

Our businesses are like mirrors and reflect back to us what is in us. If you see an overwhelmed business owner that’s what you’ll get. If you see someone who wouldn’t pay $100 for a decent haircut… that will be your experience.

The world works on flow. In and out. You need to get just as used to receiving as giving and this includes money.

Think about when someone gives you a compliment. Do you accept it and politely say thank you… or do you brush it off. Accepting the compliment makes everyone feel good.

Are there salon owners you aspire to be and have a business like theirs? You can bet your last dollar they charge what they are worth. This means they have a profitable business too. Do you know how profitable your business is?

 

Are you willing to let these blocks go and charge what you are worth?

Do you really want success?

Step #1 Charge what you are worth!

Really look at what you are saying to the world when you undervalue your services. Remember you are not selling your time… you are solving a problem. What is having that problem solved worth to your customer?

Think about your ideal customer. They will pay you what you are worth and they will value having their problems solved.

We understand there can be some inner resistance and there are common questions we hear about raising your prices.

  • When should I raise my prices?
  • Should I tell my clients?
  • How do I handle customer resistance if it comes up?
  • Tell me how to own this price increase and confidently express it?

 

Should you do a gradual increase, or one big jump?

Small but often is the best policy. We have clients that do it yearly or 6 monthly to keep in line with other cost increases.

Your cut and style price is the one you most often quote and is your entry level service for many customers. Raise this a few dollars each time and no one will feel put out.

Have a – From price on your printed material to cover this as it can be a problem. We have all been in the situation where we have got the extra printing because it was cheaper but ended up with price lists we can’t use.

If you have a scaled price list then this covers this too. You will become more in demand as the owner… your prices need to reflect that.

Stylists will also grow to higher levels and charge more. This is easily explained to the clients as a ‘graduation’ for the stylists as they are busier and more in demand.

If they want to pay less they can go on to a lower level stylist for the same price they have been used to.

Technical services are more easily increased as they are not always the same each visit. Sometimes they have more foils or a treatment. The client will not always be charged a set amount and will not worry too much about an increase.

The product companies put their prices up every year so just pass on the increase and explain it this way.

 

Hairstylist blowdrying a young beautiful female customer's hair

 

Can you charge more for clients who just want YOU?

Yes and please do. If you are busy and in demand and want to filter out some clients who would be happy with the other stylists, this is a great method of passing them on.

We recently put up an owners price and offered a membership rate to current customers who want to sign up… otherwise they paid the increased rate each visit. Worked wonders at filtering out the clients and helping the owner to transition to less time on the floor.

The clients that stayed were happy to pay the increased amount and they felt special. You can apply a more significant price rise here and really enable yourself to increase profits.

 

How to deal with resistance from customers?

We have covered this with the grading in prices and it being small and often, but you will get some who will not be happy.

It’s a fact of life and a couple of dollars is not worth worrying over.

Give them the option of a lesser experienced stylist. You don’t need to spend the whole visit justifying yourself and explaining every detail of your costs.

Feel confident and move on.

 


 

‘Don’t say my prices are too high, just be honest,  Say you can’t afford me. it makes more sense’.

 


 

Explain that you let them know in the email, and if they didn’t read it perhaps they might take more notice of your emails in the future.

We have 2 ways of ranking our customers.

The amount they spend in dollars and the amount they engage with the salon via emails, promos, events and social engagement.

The more engaged a customer is with the salon the less likely they are to leave, complain and be dissatisfied. We all want more of those customers so ones who do all that aren’t worth worrying about.

Cheap attracts cheap.

 

How and should I let my customers know?

We were discussing this with a partnership the other day…

One wanted to advise the customers and put prices up by the end of the week and one didn’t see it necessary.

Neither could see each others perspective but when we introduced the idea of using it to boost the months lagging sales they both could see the benefits.

Send out an email letting your customers know of the price increase and the date it will come into effect.

Give them an incentive to book in before the increase. Post it on social media if you have a good following of customers and you will reach more this way.

If you have the problem of customers not opening your emails, have you tried segmenting your list and using different subject lines to get the open rates up?

Think about other businesses.

Do you get notification from the dentist or physio when their prices increase. What about your car service? Do you ever know what this will cost?

Recently an online coach doubled the price of her course.

Great example valuing of her worth… but she gave lots of notice and gave people the chance to sign up before the price increased.

It sold like hotcakes and everyone thought they were getting a great deal for something that was actually the same price at the time.

 

What about team resistance?

If you have team members that are undercutting the prices and selling their services cheaper, that needs attention.

If they don’t value themselves or your business, they will not grow with you.

Front desk staff can deal with the billing, but if you don’t have a front desk team then you must make sure all your team are playing by the rules or hurt them where it hurts… in their pocket… not yours.

 

Lastly you need to consider the most important thing…

Is your business making a profit?

All this mindset work, customer and team management aside, it’s not a matter of how and when you put your prices up but can you afford not to?

 


Get your Free Money Mindset Cheat Sheet in the Salon leadership Library.

An invaluable tool to help you discover your blocks and release wealth and prosperity into your life.